Wednesday, January 23, 2013

The Television Zombies Are...Turning! (to Digital Distribution)

Don't look now, but you'll soon be surrounded by zombies!!!

Let me back up...


Over the past few years, I've worked with content owners, cable providers, and television networks who have realized that their existing distribution channels are someday going to become far less relevant.  Creating engaging digital distribution channels is a key priority for these organizations, who realize that while the traditional broadcast systems still bring in more "analog dollars" than the "digital pennies" seen by online media, the numbers move further in the digital direction every day.  As the world divides into more and more deep niches, digital advertising is bringing in higher CPM than broadcast advertising at the same time that widespread capability for broadcast in HD is reaching every device you own short of your toaster.  Once the numbers hit a critical mass, things will move very quickly.

Very soon, all of the comfortable, familiar TV shows, big sports events, and content you're used to will be organized and distributed by the best digital platforms, not the biggest legacy networks.  The smart networks are doing everything they can to get ahead of this trend now, but it's already too late!  The first zombie has turned, and the infection will be widespread very shortly...

And that first zombie is..."Zombieland"!  




You may know that the movie Zombieland was originally conceived as a TV series, and it was recently announced that Amazon.com is, for the first time ever, going to take that TV series and skip a planned TV-based broadcast entirely, heading straight to digital distribution via its Amazon Instant Video Offering.  Looking back 10 years from now, perhaps no one event in the history of this massive shift to digital distribution will be more significant.

Of course, Netflix has already announced they'll be producing a revived Season 4 of Arrested Development, but now we're seeing this happen at the beginning of a new original TV series originally designed for broadcast television.

Amazon certainly has the reach to make this show a hit 100% online, with Instant Video available on iOS, Android, the web, all 3 major game consoles, and a collection of smart TVs and other devices:



Now that the first zombie has turned, it won't be long before it infects others.  Is your zombie preparedness kit ready?  No, not the one they sell on Amazon - your digital zombie preparedness kit!

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