Thursday, September 10, 2009

Get Ready for Sunday Night Football!

I'm proud to announce the launch of NBC Sport's Sunday Night Football Extra live HD video experience, designed and built by our team here at Vertigo, in partnership with Microsoft and NBC. Tune in tonight, 2009-09-10 at 5 PT/8 ET to watch the Pittsburgh Steelers take on the Tennessee Titans on NFL opening day. Our team has spent the last couple of months bringing this compelling, immersive video experience to life using Microsoft's Smooth Streaming technology.

Follow the action tonight at Some key features:

• Stunning HD Quality video
Moving to full-screen mode allows you to access 720p at 3.45 Mbps - great looking HD video. Try hooking up your laptop to your TV and watching in full-screen mode!

• Adaptive streaming using Microsoft's Smooth Streaming technology
Your Sunday Night Football viewing experience will be automatically adjusted to best match your internet bandwidth and your computer's performance. If you have a fast internet connection, you'll automatically see the best quality video.

• Live Alternate cameras: Action from any angle
While you watch the action in the main feed, you can keep an eye on four alternate camera angles, showing you the action from the sidelines, the endzone, the center-field cable, or to focus on the stars of the game. You can switch these camera views into the main video window at any time to focus on the details.

• DVR controls give you the power to direct your own experience
With DVR controls such as slow-motion, rewind, fast-forward, and instant replay, you can create your very own Sunday Night Football experience! Want to see an instant replay of that great tackle Bob Sanders made? Want to see Adam Vinatieri split the uprights again in slow motion? Instant response as you move through the timeline.

• Interactive Timeline and Key Plays Menu
That timeline at the bottom of the video is smarter than your average video scrubber bar! The team-colored diamonds surrounding the timeline the key plays throughout the game, allowing you to quickly jump to the action. This markers track the action live, appearing as soon as the action happens in your video. Open the menu to get more details about each play.

• Interactive Q&A with NBC's Mike Florio
Wondering if Peyton Manning will miss Marvin Harrison this year? Chat with NBC's Mike Florio during the game, and have your questions get answered by the experts!

• Stats
Real-time stats data come in live with the game to give you all the info you need.

• Highlight clips
Highlights of the big plays come in soon after the plays happen so you can review all the best moments of the game.

I'd like to send a big thank you out to all the folks on this team and at our partner organizations for all of their hard work in creating this one of a kind video experience!

Obligatory screenshot: